In a bold move that’s sending ripples through the crypto market, MicroStrategy — recently rebranded as “Strategy” — has acquired 3,459 more Bitcoin between April 1 and April 13, 2025. The firm’s latest haul came at an average price of $82,618 per coin, totaling a massive $285.8 million investment.
The announcement, made by Executive Chairman Michael Saylor, reaffirms Strategy’s unwavering commitment to Bitcoin, even as the company grapples with significant paper losses following recent market turbulence.
Another Bitcoin Bet: Despite a $5.9B Loss
Even after reporting a Q1 net loss of $5.91 billion, largely driven by Bitcoin’s retreat from its Q1 peak of $109,000 to lows near $74,000, Strategy isn’t backing down. Instead, the firm is ramping up its buying program after a brief pause, signaling strong conviction in Bitcoin’s long-term value proposition.
Saylor emphasized that Bitcoin remains central to the company’s treasury strategy, positioning it as a hedge against inflation and geopolitical uncertainty.
“Our belief in Bitcoin as the ultimate long-term store of value remains unshaken. Volatility is part of the journey, not a deterrent.”
By the Numbers: Strategy’s Growing Bitcoin Empire
As of April 13, 2025, Strategy now holds a jaw-dropping 531,644 BTC — acquired at an average purchase price of $67,556 per Bitcoin, totaling $35.92 billion in cumulative investment.
Despite short-term market pain, the company currently enjoys an 11.4% yield on its holdings for 2025, thanks to Bitcoin’s recovery from recent lows.
Market Context: Trump’s Trade Tariff Shock & A Crypto Reset
The timing of Bitcoin’s dip wasn’t random. The asset’s sharp decline coincided with Donald Trump’s surprise trade tariff announcement, a move that rattled global markets, spurred fears of a trade war, and dragged both traditional equities and digital assets into volatility.
However, after Trump agreed to delay the tariff rollout by 90 days, markets quickly stabilized. MicroStrategy (Strategy) stock (MSTR) surged 10% in a single day and 15% over the week, driven by both the macro reprieve and investor enthusiasm for the firm’s unwavering Bitcoin strategy.
Meanwhile, the total crypto market cap dipped to $2.69 trillion, while Bitcoin hovered around $84,672, encountering stubborn resistance near the $86,000 level.
Elsewhere in Crypto: OM Token Collapses
Not all crypto stories had a happy ending this week. MANTRA (OM), once hailed as a rising star in the Real World Asset (RWA) tokenization space, saw its token value crater 95% to just $0.42. The collapse was linked to security breaches and forced liquidations — a stark reminder of the risks lurking beneath the surface in high-volatility, thinly traded markets.
Final Take: A High-Stakes Bitcoin Power Play
Strategy’s latest purchase makes one thing clear: this isn’t a company dabbling in Bitcoin — it’s betting its future on it.
While the Q1 loss may raise eyebrows, Saylor and his team are playing the long game. The consistent accumulation of Bitcoin in both bull and bear markets has cemented Strategy as the most aggressive corporate player in the crypto space.
With market sentiment stabilizing, regulatory uncertainty temporarily pushed back, and Bitcoin threatening to break above $86,000, Strategy’s bold moves might pay off yet again.
