While the broader crypto market struggles, one overlooked project has defied gravity — AB, the rebranded successor to the long-forgotten Newton Project. In a year marred by losses, AB has surged an astonishing 7600% year-to-date, outpacing every other asset in the market.
Launched in 2018, Newton aimed to revolutionize decentralized economies but faded during the bear market years. Left for dead, it quietly re-emerged in February 2025 as AB, unveiling a DAO-driven governance model and introducing a native gas token. What began as a low-key rebrand turned into one of the most surprising rallies the market has seen in years.
Unmatched Numbers in a Bleeding Market
By March, AB peaked at $0.01729, dwarfing gains from the next-best performer, Onyxcoin (XCN), which climbed a still-impressive 676%. Meanwhile, the crypto market as a whole has shed 18% of its value, erasing billions in investor capital.
Analysts are still unpacking what fueled AB’s rise. Many point to its fresh DAO structure, streamlined tokenomics, and consistent on-chain development. The brand’s pivot toward Newtonian principles — symbolizing force, gravity, and discovery — also gave the project a unique identity in a meme-heavy market.
Can AB Hold Its Momentum?
Whether this breakout is sustainable remains uncertain. Crypto history is filled with projects that spiked on rebrands, only to fade without delivering substance. For AB, maintaining momentum will require scalable products, active governance, and real-world use cases.
For now, AB stands as a rare winner in a bearish year. Its resurgence proves that in crypto, forgotten names can return — and sometimes, rewrite the rules.
