Trump Media & Technology Group, the parent company behind Truth Social, has officially applied with the U.S. Securities and Exchange Commission (SEC) to launch a cryptocurrency-based exchange-traded fund (ETF).
Named the Truth Social Crypto Blue Chip ETF, the fund is structured to track the performance of a diversified basket of leading digital assets.
According to the SEC filing, the ETF will allocate its holdings as follows: 70% in Bitcoin (BTC), 15% in Ethereum (ETH), 8% in Solana (SOL), 5% in Cronos (CRO), and 2% in XRP.
These allocations are fixed within the fund’s charter and cannot be changed without amending the registration and receiving regulatory consent.
The fund will be structured as a business trust based in Nevada and will be sponsored by Yorkville America Digital.
It is notably opting out of registration as an investment company, thereby avoiding classification as a commodity pool and staying outside the direct purview of the Commodity Futures Trading Commission (CFTC).
Listing Targeted for NYSE Arca
Pending regulatory approval, the ETF is slated for listing on NYSE Arca, a leading exchange for digital asset-linked financial products. Shares of the ETF will be issued and redeemed in blocks of 10,000 units through authorized broker-dealers.
This structure is intended to ensure that the ETF’s share price closely mirrors the market value of its underlying digital assets.
Yorkville America Digital, the sponsor, is also overseeing the ETF’s operational infrastructure, including custodial agreements and compliance. The sponsor’s background in digital finance is seen as a crucial asset in navigating the complex regulatory environment for crypto-related investment products.
Follows Prior Dual-Asset ETF Filing
This latest filing is Trump Media’s second move into the digital asset ETF space. Earlier this year, the company submitted an S-1 filing for a dual-spot ETF focused on Bitcoin and Ethereum.
That proposal outlined a 75% allocation to Bitcoin and 25% to Ethereum, with Crypto.com designated as the custodian for the assets.
The SEC confirmed receipt of that prior application and has initiated a formal review process. Though no timeline has been set for approval, analysts say the dual push into ETFs signals growing confidence from Trump Media in offering crypto exposure through regulated channels.
Crypto ETFs: A Strategic Pivot Toward Regulated Access
With digital assets gaining broader mainstream interest, this new ETF reflects a growing trend of traditional and alternative media companies entering the financial markets.
Trump Media’s ETF approach may appeal to both retail and institutional investors seeking access to the crypto economy without managing assets directly or engaging with volatile crypto exchanges.
Should the Truth Social Crypto Blue Chip ETF receive regulatory clearance, it would offer a diversified entry point into the crypto market, especially valuable at a time when investor interest in alternative financial products is resurging in the wake of clearer regulatory signals from Washington.
Market observers also note that Trump Media’s foray comes as demand for spot Bitcoin ETFs surges. Since early 2024, several asset managers, including BlackRock, Fidelity, and VanEck, have launched similar crypto-backed products, spurred by increasing institutional interest and maturing crypto infrastructure.
Outlook: ETF Could Broaden Retail Access to Crypto Exposure
By targeting NYSE Arca for its listing, Trump Media is positioning the ETF for high visibility and accessibility, especially among U.S. retail investors. The fund’s fixed-asset composition also adds a layer of predictability not often seen in actively managed crypto vehicles.
Experts believe this strategy could encourage more conservative investors to explore crypto exposure through a regulated, stock-market-accessible product.
With the SEC currently reviewing both of Trump Media’s ETF filings, the company’s strategy appears to center on creating a niche in the growing intersection of digital assets, traditional media influence, and public-market accessibility.
If approved, it could serve as a stepping stone toward broader adoption of crypto investment vehicles in mainstream finance.
